How does purple ice cream taste?

Question of the day: Does eating purple ice cream turn your poop purple?
I guess you’ll find out after eating this ice cream.


Unlike how other ice creams get their color, this purple ice cream is not purple because of food dye. Instead, it is purple because of this ingredient: ube, also known as purple yam. It is a popular ingredient used in Filipino desserts and can also often be found in other desserts such as halo-halo and ice cream. If you’ve ever tasted taro, which also happens to be purple (thought more on the pale side), they taste similar. The textures are different though as Ube has a smooth consistency while taro has a consistency of a potato.

Soft Swerve has gained a lot of their popularity for featuring this flavor as many other soft serve places do not have this. Also, check out the play on words with their store name! In addition to the ube flavor, they also offer other awesome soft serve flavors such as matcha green tea and black sesame. The quality of the soft serve is also great – a blend of smoothness and decadence.

In addition to the ice cream, they also have a bunch of toppings and cone options so you can definitely get creative.


Soft Swerve is located on 85B Allen Street, New York, NY 10002 and they are open Monday – Thursday: 2-11pm, Friday-Saturday: 12pm-12am, and Sunday: 12-11pm.

For more info check their website!

Also, your poop does not get dyed in the process haha.

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