How does purple ice cream taste?

Question of the day: Does eating purple ice cream turn your poop purple?
I guess you’ll find out after eating this ice cream.


Unlike how other ice creams get their color, this purple ice cream is not purple because of food dye. Instead, it is purple because of this ingredient: ube, also known as purple yam. It is a popular ingredient used in Filipino desserts and can also often be found in other desserts such as halo-halo and ice cream. If you’ve ever tasted taro, which also happens to be purple (thought more on the pale side), they taste similar. The textures are different though as Ube has a smooth consistency while taro has a consistency of a potato.

Soft Swerve has gained a lot of their popularity for featuring this flavor as many other soft serve places do not have this. Also, check out the play on words with their store name! In addition to the ube flavor, they also offer other awesome soft serve flavors such as matcha green tea and black sesame. The quality of the soft serve is also great – a blend of smoothness and decadence.

In addition to the ice cream, they also have a bunch of toppings and cone options so you can definitely get creative.


Soft Swerve is located on 85B Allen Street, New York, NY 10002 and they are open Monday – Thursday: 2-11pm, Friday-Saturday: 12pm-12am, and Sunday: 12-11pm.

For more info check their website!

Also, your poop does not get dyed in the process haha.

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Roll It Up just combined two awesome desserts into one store

As many people know, there has been a craze for the Ice Cream rolls and the Hong Kong egg waffles with ice cream. Up until now, there has been many pop-ups for these desserts, but there has never been a store that gave customers the option to get both at the same location.

Although the featured image only shows the Hong Kong egg waffles trust me there are many more options on their menu – take a look.


I have to say that the store is small and cozy, there are a few seats available but definitely not ideal for a big group to sit down and chat. They decorated their store with a sea theme in mind, so they have a lot of boats, fish nets, and blue objects. They definitely chose a great place to have the store because it is close to St. Marks, but not necessarily in the hectic area.

I can not say much on the other desserts that are on their menu, since I only went there once to try this Hong Kong egg waffle + ice cream, but I have a feeling I won’t be going back. It’s not that it was bad, it was good. I mean, you can’t really go wrong with this dessert. However, the order took a little longer than other Hong Kong egg waffle joints. Also, I got a green tea egg waffle, but I could barely taste the green tea. It also does not offer unlimited toppings like other egg waffle joints. The price was the same as other places, and it may be a bit more expensive if you add more toppings, which are 50 cents each. So with that being said, if the same is the same, I would rather pay the same amount but for something of better quality.


Bottom line, their main selling point is the fact that they not only have the extremely popular egg waffles dessert here, but they also have the ice cream rolls, and bubble tea. Thus, this is a great one stop shop for all your friends if you all want to stop by the same place but want different desserts or drinks. Though I do think it is great that they’re combining all this at one place, the quality is just not there. I would much rather go to a place that would be great in one kind of dessert and spend my money that way.